40 Years of Mobile Phones

40 Years of Mobile Phones

Mobile – you've come a long way baby.  Just read the eye-opening article in The Sun newspaper that takes a look back at the evolution of the smart phone and you'll see what we mean. Today's shoppers are using their phones all along the consumer...

Quick Ship or Fast Return?

Adweek has a story this week that questions the appeal of a growing number of online merchants offering same-day delivery. They sight a study that suggests that while it's an enticing idea—it might also be a waste of time. A survey of 1,500 shoppers...
Meet the Housemates: Sarah Fisher

Meet the Housemates: Sarah Fisher

It's interesting how a simple task of writing a few short paragraphs about myself has caused me to reflect on what I've accomplished throughout the first quarter of my life and the people who have gotten me here. I am blessed to be supported and encouraged by...
Famous Last Words

Famous Last Words

You founded a company. Even took it public. But you are now leaving. You have the opportunity to leave them with some parting advice.  So what do you say? It should come as no surprise that Andrew Mason, Groupon's CEO was given his walking papers. What is...
Successful People Have More Fun

Successful People Have More Fun

Despite February being the shortest month of the year, it has proven to be a challengingly productive one here at Theory House. It's times like these, I get swallowed by my to-do list and wonder why it continues to grow despite multi-tasking all day. I am a...