The Center of Shopper Marketing

Shopper marketing can feel like the wild west at times, with so many different shoppers shopping so many different retailers spanning so many different channels, categories and products. A shopper needs different information and does different research when they are...
Market Visit: Walgreens Flagship Store San Francisco

Market Visit: Walgreens Flagship Store San Francisco

On a recent visit to San Francisco for a shopper marketing conference, I made a few trips to the Walgreens store in Union Square. The national chain has recently invested several million-dollars in a makeover of the store on the corner of Powell and O’Farrell...