Building the best brands at retail
Theory House works with both national brands and chain retailers which gives us a unique perspective on how to win at retail. Whether it’s authoring a launch strategy, creating identity and packaging, reinventing a category or activating at the intersection of passion and purchase, our team has an entrepreneurial drive to deliver success.
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/1800-cover.jpg)
1800 TEQUILA
Sports Marketing Key Visuals
![](https://www.theoryhouse.com/wp-content/uploads/2023/01/folio-McCormick.jpg)
McCormick
SPICE AISLE REINVENTION
![](https://www.theoryhouse.com/wp-content/uploads/2023/01/folio-brcc.jpg)
BRCC
RTD LAUNCH STRATEGY
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/Mountain-Dew-cover.jpg)
Mountain Dew
RETAIL INNOVATION
![](https://www.theoryhouse.com/wp-content/uploads/2023/01/folio-pepsi.jpg)
Pepsi
SUPER BOWL HALFTIME BRANDING
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/Liweli-cover.jpg)
Liweli
Brand and Packaging Redesign
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/Steakhouse-Elite-4.jpg)
Steakhouse Elite
Brand Refresh
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/FoodLove-1.jpg)
Food Love
Retail Experience Design
![](https://www.theoryhouse.com/wp-content/uploads/2023/01/diageo-3.jpg)
DIAGEO
Portfolio Promotion
![](https://www.theoryhouse.com/wp-content/uploads/2023/02/Glory-Days-Brewing-1.jpg)
Glory Days Brewing
Brand Design
![](https://www.theoryhouse.com/wp-content/uploads/2023/05/1800-4.jpg)
1800
Super Bowl Activation
![](https://www.theoryhouse.com/wp-content/uploads/2023/05/reserva-3.jpg)
Reserva
Out of Home