Branding & design

At Theory House our design team transforms strategies into solutions, shaping how the shopper experiences and interacts with your brands. We take a tactic-neutral approach to your challenge, looking for the best solutions that transform challenges into opportunities.

Our engagements build and maintain a consistent brand image across all your retail and customer touchpoints. From creating logos and brand guidelines to designing key visuals, packaging, digital engagement and in-store activations, we provide the expertise and experience to help your brands stand out in an often crowded marketplace. We aim to develop a cohesive and impactful brand story that resonates with your target audience and drives sales.

Our engagement have included naming and identity for Delta Faucet, brand audits for Google, package design for PepsiCo, and brand standards for Starbucks to name a few. Foundational to design is a deep understanding of your shopper, the mindsets and beliefs that influence their behavior. Ultimately, our design team connects your consumer’s passions with solutions that not only meet their needs, but inspire their lives.

Awards and Accolades

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