At Theory House we transform information into insights, forming the foundation for creative solutions. We take a holistic view of your challenges, looking at your business, the competitive retail landscape and the realities impacting your audience to identify the core issues and opportunities. Our work may include defining and clarifying your brand identity, including mission, vision, values, and target audience to develop a clear and compelling brand story that resonates with your customers. We often employ market research and analysis to help understand both your customers and the competitive landscape. Armed with these insights we develop marketing strategies that will resonate with your audience, ultimately driving sales and increasing brand awareness.