EXPERT RETAIL MARKETING AGENCY

We Imagine What’s Next at Retail

Advancing Today.

Imagining Tomorrow.

At Theory House, we partner with the world’s leading retailers and brands, including Pepsi, Google, Lowe’s, and Starbucks to transform their retail brand experiences.

We’re a results-driven retail marketing agency providing remarkable brand strategy, in-store design, digital communications, packaging and shopper marketing that gains your consumers’ attention, their purchase and their loyalty. Contact us to see how we can help you reimagine retail for your brand or banner.

Featured Work

From grocery to fashion, and consumer electronics to home improvement, our retail marketing expertise extends across multiple retail sectors. We develop theories of consumer behavior to deliver remarkable strategy and creative that engages shoppers and helps you capture their attention to deliver more sales.

News & Views

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX...

Connecting Digital to In-Store Drives Sales for Starbucks

  A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink...

The Beauty of Retail

The Theory House summer interns recently completed a thorough vetting of beauty retailers. After...

Voice Shopping Showdown – Amazon vs. Google

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to...

Whole Foods Opens New Amazon “Prime” Location

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory...

Amazon Prime Day 2018

Amazon Prime Day, which started in 2015 to celebrate the company's 20th anniversary, has grown...

Local Retailers Celebrate Their Roots

Theory House’s latest market exploration took us to Columbus, Ohio, a retail hotbed for concept...

Putting the ‘Warehouse’ Back in DSW

At Theory House, we’re always leaving our backyard and traveling to explore other markets on the...

Nike Integrates Brand and Social Awareness

This is the final post in a series highlighting some favorite retailers Theory House visited...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...

Connecting Digital to In-Store Drives Sales for Starbucks

  A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand...

The Beauty of Retail

The Theory House summer interns recently completed a thorough vetting of beauty retailers. After exploring multiple types of stores, including Nordstrom, Dillard’s, Sephora, Ulta, Lush, Urban Outfitters, L’Occitane en Provence, Victoria’s Secret, and Target, here are...

Voice Shopping Showdown – Amazon vs. Google

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to fall far left on the curve as an Innovator – particularly when it comes to the Internet of Things (IoT). I invested in Nest thermostats when they first hit the market in...

Whole Foods Opens New Amazon “Prime” Location

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory House had the opportunity to explore the newest Whole Foods store in our own backyard. Two noteworthy aspects caught our eye: the increasingly clear presence of Amazon...

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