RETAIL MARKETING AGENCY

Let’s Imagine What’s Next at Retail

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Today.

Imagine Tomorrow.

Theory House partners with the world’s leading retailers and brands, including Pepsi, Google, Lowe’s, and Starbucks to reimagine the future of retail.

We gain consumers’ attention, their purchase and loyalty through a process that includes 360 degree shopper touchpoint audits, aisle reinventions, brand launch strategies, in-store design, digital communications, and shopper marketing. Contact us to see how we can help you lead a retail revolution.

Featured Work

From grocery to home improvement, and consumer electronics to fashion, our retail marketing expertise extends across multiple retail sectors. We mine shopper behaviors and develop insightful theories to deliver remarkable strategy and creative that engages shoppers and helps you capture their attention to deliver more sales.

News & Views

Former PepsiCo Executive David Parsons Joins Theory House as VP, Design

We are pleased to welcome David Parsons to Theory House as Vice President, Design. David arrives...

Register for Our Retail Safari THX | NYC

Join us in New York City, a hotbed of retail innovation, for an intimate guided tour of...

Theory House Launches Sustainability Marketing Offering

Theory House announces FWD, a new service offering to support global retailers and brands in...

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at...

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to...

Register for Our Retail Safari THX | NYC

Join us in New York City, a hotbed of retail innovation, for an intimate guided tour of cutting-edge retail environments and hands-on workshops with other retail marketers. THX | NYC 2019 - A Theory House Retail Experience returns October 9-10, 2019. Full details can...

Theory House Launches Sustainability Marketing Offering

Theory House announces FWD, a new service offering to support global retailers and brands in authentically expressing sustainability initiatives to a new generation of socially responsible shoppers. Sustainability is the subject of C-suite discussions around the globe...

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at retail. Lindy's is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper...

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this October. Pre-registration is now open. This is a great opportunity to tour the latest in retail innovation and exchange ideas with other retail marketers. Complete details...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

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