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DESIGNING THE BEST BRANDS AT RETAIL

Activating the Pepsi Zero Sugar sponsorship of the Super Bowl Halftime Show with package design, billboards and print advertising

Welcome to Theory House

The Leading Retail Marketing Agency

We’ve helped the world’s most recognizable retailers and brands, including Pepsi, Google, Lowe’s and Starbucks, gain consumers’ attention, purchase and loyalty through insights-driven strategy and remarkable creative.

MINING INSIGHTS TO CAPTURE SALES

Leading the redesign and relaunch of Liquid Wrench, a brand built on decades of American heritage

Retailers and Brands We Guide

DELIVERING BRAND EXPERIENCE AT RETAIL


Supporting the retail activation for Google’s smart watch platform with in-store activation at Best Buy

Retail News & Views

New Video Series: @Retail

New Video Series: @Retail

We're launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte, NC.

Retailers Market Sustainability to Differentiate

Retailers Market Sustainability to Differentiate

Excerpt from Retaildive.com - It wasn't too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free's CEO, opened the store in 2017, which sells various health, beauty and lifestyle products aimed at...

THX | NYC Video Recap

THX | NYC Video Recap

The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and workshop.

New Sustainability  Marketing Services

We’ve launched a new division, FWD by Theory House, that helps retailers and brands reach a new generation of socially responsible shoppers by authentically communicating sustainability initiatives.