RETAIL MARKETING AGENCY

Let’s Imagine What’s Next at Retail

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Today.

Imagine Tomorrow.

At Theory House, we’re a results-driven retail marketing agency partnering with the world’s leading retailers and brands, including Pepsi, Google, Lowe’s, and Starbucks to design remarkable brand experiences. 

We gain consumers’ attention, their purchase and their loyalty through brand strategy, in-store design, digital communications, and shopper marketing. Contact us to see how we can help you reimagine retail.

Featured Work

From grocery to home improvement, and consumer electronics to fashion, our retail marketing expertise extends across multiple retail sectors. We develop theories of consumer behavior to deliver remarkable strategy and creative that engages shoppers and helps you capture their attention to deliver more sales.

News & Views

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from...

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to...

Jim Cusson to Moderate Future of Shopper Marketing Panel at Groceryshop

Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX...

Connecting Digital to In-Store Drives Sales for Starbucks

A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from both branded and private brand alternatives. Because herbs and spices are often a planned purchase, the shelf is where shoppers make their final brand selection. Research...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement of a new pop-up shop experience in SoHo. Opening day happened to coincide with the day of our tours. We were excited to visit for this and several other reasons,...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the crowd...

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of retail, we must live it, breathe it and experience it. With this in mind, we just wrapped up THX | A Theory House Experience in NYC on October 17-18. We invited our...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to moderate a panel at Groceryshop, a conference focused on disruptive new trends in grocery and CPG. On my way back to the airport I spotted the bright neon signs in a strip mall...

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