RETAIL MARKETING AGENCY

Let’s Imagine What’s Next at Retail

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Today.

Imagine Tomorrow.

Theory House partners with the world’s leading retailers and brands, including Pepsi, Google, Lowe’s, and Starbucks to reimagine the future of retail. 

 

We gain consumers’ attention, their purchase and loyalty through a process that includes 360 degree shopper touchpoint audits, aisle reinventions, brand launch strategies, in-store design, digital communications, and shopper marketing. Contact us to see how we can help you lead a retail revolution.

Featured Work

From grocery to home improvement, and consumer electronics to fashion, our retail marketing expertise extends across multiple retail sectors. We mine shopper behaviors and develop insightful theories to deliver remarkable strategy and creative that engages shoppers and helps you capture their attention to deliver more sales.

News & Views

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at...

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to...

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of...

Jim Cusson to Moderate Future of Shopper Marketing Panel at Groceryshop

Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and...

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at retail. Lindy's is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper...

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this October. Pre-registration is now open. This is a great opportunity to tour the latest in retail innovation and exchange ideas with other retail marketers. Complete details...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from both branded and private brand alternatives. Because herbs and spices are often a planned purchase, the shelf is where shoppers make their final brand selection. Research...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement of a new pop-up shop experience in SoHo. Opening day happened to coincide with the day of our tours. We were excited to visit for this and several other reasons,...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the crowd...

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