EXPERT RETAIL MARKETING AGENCY

We Imagine What’s Next at Retail

Advancing Today.

Imagining Tomorrow.

At Theory House, we partner with the world’s leading retailers and brands, including Pepsi, Google, Lowe’s, and Starbucks to concept and design remarkable brand experiences at retail.

We’re a results-driven retail marketing agency providing brand strategy, in-store design, digital communications, packaging and shopper marketing that gains your consumers’ attention, their purchase and their loyalty. Contact us to see how we can help you reimagine retail for your brand or banner.

Featured Work

From grocery to fashion, and consumer electronics to home improvement, our retail marketing expertise extends across multiple retail sectors. We develop theories of consumer behavior to deliver remarkable strategy and creative that engages shoppers and helps you capture their attention to deliver more sales.

News & Views

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to...

Jim Cusson to Moderate Future of Shopper Marketing Panel at Groceryshop

Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX...

Connecting Digital to In-Store Drives Sales for Starbucks

  A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink...

The Beauty of Retail

The Theory House summer interns recently completed a thorough vetting of beauty retailers. After...

Voice Shopping Showdown – Amazon vs. Google

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to...

Whole Foods Opens New Amazon “Prime” Location

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory...

Amazon Prime Day 2018

Amazon Prime Day, which started in 2015 to celebrate the company's 20th anniversary, has grown...

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of retail, we must live it, breathe it and experience it. With this in mind, we just wrapped up THX | A Theory House Experience in NYC on October 17-18. We invited our...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to moderate a panel at Groceryshop, a conference focused on disruptive new trends in grocery and CPG. On my way back to the airport I spotted the bright neon signs in a strip mall...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...

Connecting Digital to In-Store Drives Sales for Starbucks

  A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand...

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