DESIGNING THE BEST BRANDS AT RETAIL
Activating the Pepsi Zero Sugar sponsorship of the Super Bowl Halftime Show with package design, billboards and print advertising
Welcome to Theory House
The Leading Retail Marketing Agency
We’ve helped the world’s most recognizable retailers and brands, including Pepsi, Google, Lowe’s and Starbucks, gain consumers’ attention, purchase and loyalty through insights-driven strategy and remarkable creative.
MINING INSIGHTS TO CAPTURE SALES
Leading the redesign and relaunch of Liquid Wrench, a brand built on decades of American heritage
Retailers and Brands We Guide
DELIVERING BRAND EXPERIENCE AT RETAIL
Supporting the retail activation for Google’s smart watch platform with in-store activation at Best Buy
Retail News & Views
We're launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte, NC.
Excerpt from Retaildive.com - It wasn't too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free's CEO, opened the store in 2017, which sells various health, beauty and lifestyle products aimed at...
The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and workshop.
New Sustainability Marketing Services
We’ve launched a new division, FWD by Theory House, that helps retailers and brands reach a new generation of socially responsible shoppers by authentically communicating sustainability initiatives.