The team at Theory House can be found on the stages at Groceryshop, quoted in the Wall Street Journal and judging the annual Effie Awards for marketing effectiveness. We also host our own retail innovation event, THX. We invite our clients to join us in New York City, a hotbed of retail innovation, for an intimate guided tour of cutting-edge retail environments and hands-on workshops with other retail marketers. THX | NYC – A Theory House Retail Experience is hosted each fall in NYC. The agenda and list of store tours changes each year. Register to be the first to hear about our next event.