by Theory House | Apr 16, 2015 | Blog
Nothing works quite as well as trial to convert a skeptical shopper. Theory House coordinates cooking competition events all over the East Coast called Frugal Cook-Offs, introducing local bloggers to Food Lion’s economical private brand. From Charleston to Baltimore,...
by Theory House | Feb 10, 2015 | Blog
Grocer Southern Season, which has stores in Chapel Hill, Charleston and Richmond, has entered into an exclusive partnership with Chef Vivian Howard of the PBS television series “A Chef’s Life” to develop products to sell in-store and online. As part of her...
by Theory House | Jan 29, 2015 | Blog
As retailers seek new ways to drive store traffic, they may want to follow Kohl’s Department Stores’ retail marketing lead. The banner announced it will be the exclusive department store retail partner for The Color Run™. The move is part of the company’s new...
by Theory House | Jan 26, 2015 | Blog
Minneapolis-based Target is unveiling its newest private brand clothing line. Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads. Arriving in mid-February, the line is designed by Target’s...
by Theory House | Jan 15, 2015 | Blog
Just in time for people trying to keep their health-related New Year’s resolutions, Dallas-based convenience store 7-Eleven, Inc. has introduced two, better-for-you snack bars under a new sub brand of their 7-Select brand, 7-Select GO!Smart. Weighing in at less than...
