If you get a chance, head on over to the Today Show web site to view and vote for the best Super Bowl ads. They picked 16 of the all-time favorite Super Bowl ads and are narrowing the selections based on viewer's votes. The Mean Joe Green ad from 1980 is still a classic, but I also think the Clydesdale Team from 2008 is a strong contender. This year's ads will set back marketers to the tune of $4 million for 30 seconds. That's quite an investment to reach shoppers. Just imagine what Theory House could deliver in terms of an in store brand activation for that cash!