Steakhouse Elite, a leading premium burger brand and Theory House client, has launched a robust retail marketing activation to support sales of its burger brand. The summer long retail marketing campaign features connected television, influencer marketing, Instacart and other digital advertising.
Steakhouse is known for its Kobe-Crafted beef which rises above traditional burgers in the case. As part of the campaign, the brand is inviting shoppers to “Taste the Kobe-Crafted Difference”. The brand is found at Publix, and at select Stop&Shop, ShopRite and other regional grocers.
