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RETAIL NEWS & VIEWS

Glory Days Brand Launches in Toronto

Glory Days Brand Launches in Toronto

Sometimes the best way to enjoy the present is to remember the past. Glory Days Brewing Company, a new Toronto-based craft beer brand, was created by two friends with a simple mission: help celebrate the past and enjoy the present. In order to compete in the highly...

Steakhouse Elite Debuts New Brand Look

Steakhouse Elite Debuts New Brand Look

Theory House has supported Steakhouse for a number of years with everything from retail sell-in materials to NASCAR and Yankee Stadium activations. But as competition in the premium burger space at grocery has heated up, we needed to update the brand to reclaim...

Foodlove Market Launches New Retail Concept

Foodlove Market Launches New Retail Concept

Theory House supported the retail decor and retail marketing efforts to launch Foodlove Market in the Newport, RI area. Foodlove Market is the latest culinary concept from Newport Restaurant Group built around fresh, honest food and community. The market is a...

Jupiter Wellness Hires Theory House for CBD Branding

Jupiter Wellness Hires Theory House for CBD Branding

Jupiter Wellness, Inc. (NASDAQ:JUPW), a leading developer of skincare therapeutics and treatments has hired Theory House to support its growing line of proprietary over-the-counter skincare products including its CaniSun™ sunscreen and other CBD wellness...

New Retail Branding for Humetec Advanced Hand Sanitizer

New Retail Branding for Humetec Advanced Hand Sanitizer

Theory House is pleased to support the retail launch efforts for Humetec Advanced Hand Sanitizer. The products are marketed by Houston Medical Technologies, a skincare and hand hygiene solutions company owned by GMS Holdings. The brand aims to provide institutional,...

Mountain Dew Innovates at Retail

Mountain Dew Innovates at Retail

Did you know that every day more than 165 million U.S. customers visit convenience stores? And according to a GasBuddy study, 65% said their beverage purchases are typically unplanned before getting to the store. This represents an incredible opportunity to influence...

QueueEXP: Reinventing the Covid-19 Retail Queue

QueueEXP: Reinventing the Covid-19 Retail Queue

In a rush to manage social distancing and meter the number of guests entering, many retailers have formulated makeshift corrals that bring the worst part of retail - waiting in line - to both the beginning and end of the experience. "Drive by any big box, grocery or...

Say Hello to Hello Goodness

Say Hello to Hello Goodness

Reflecting the evolving needs of today's consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called "Hello Goodness." Theory House helped develop the brand and supported...

Thanking Retail Responders

Thanking Retail Responders

Retail Responders are our neighbors and friends running the registers, stocking shelves, operating pharmacies, and driving delivery trucks to keep our country moving forward. They are working tirelessly to keep us fed and healthy while risking their own health. Theory...

VictisCBD Brand Development

VictisCBD Brand Development

We're excited to introduce VictisCBD, a new brand we named, designed and are launching for Yield Scientific. The team at Theory House incorporated the powerful shield element to suggest the pain-relieving strength of the brand. This natural, pharmaceutical-grade CBD...

New Video Series: @Retail

New Video Series: @Retail

We're launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte, NC.

Retailers Market Sustainability to Differentiate

Retailers Market Sustainability to Differentiate

Excerpt from Retaildive.com - It wasn't too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free's CEO, opened the store in 2017, which sells various health, beauty and lifestyle products aimed at...

THX | NYC Video Recap

THX | NYC Video Recap

The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and workshop.

Groceryshop Panel Features Theory House

Groceryshop Panel Features Theory House

Jim Cusson, President at Theory House, hosted a panel at this year's Groceryshop with Charlie Chappell, Head of Media & Comms Planning at Hershey, April Carlisle, VP Shopper Marketing National Retail Sales at Coca Cola, and Rucha Nanavati, GVP Information...

JOBST Taps Theory House for Retail Support

JOBST Taps Theory House for Retail Support

JOBST, the industry leader in compression wear, has enlisted Theory House to guide the evolution of its retail presence nationally. JOBST aims to improve the quality of life for those suffering from venous and lymphatic diseases. It provides a number of compression...

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