Retail Marketing News

Enjoy the latest retail marketing news from Theory House, our latest retail insights and hands-on reports from our retail safaris. If it’s happening in retail you’ll find it here or on our social channels.

Register for Our Retail Safari THX | NYC

Join us in New York City, a hotbed of retail innovation, for an intimate guided tour of cutting-edge retail environments and hands-on workshops with other retail marketers. THX | NYC 2019 - A Theory House Retail Experience returns October 9-10, 2019. Full details can...

Theory House Launches Sustainability Marketing Offering

Theory House announces FWD, a new service offering to support global retailers and brands in authentically expressing sustainability initiatives to a new generation of socially responsible shoppers. Sustainability is the subject of C-suite discussions around the globe...

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at retail. Lindy's is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper...

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this October. Pre-registration is now open. This is a great opportunity to tour the latest in retail innovation and exchange ideas with other retail marketers. Complete details...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from both branded and private brand alternatives. Because herbs and spices are often a planned purchase, the shelf is where shoppers make their final brand selection. Research...

Google Hardware Store – Theory House Shares What’s In-Store

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement of a new pop-up shop experience in SoHo. Opening day happened to coincide with the day of our tours. We were excited to visit for this and several other reasons,...

No Rest When it Comes to Retail Innovation At Casper

This is the first in a series of blog posts highlighting a few of Theory House's store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the crowd...

Cannabis Retail Goes Mainstream

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to moderate a panel at Groceryshop, a conference focused on disruptive new trends in grocery and CPG. On my way back to the airport I spotted the bright neon signs in a strip mall...

Theory House Explores Innovative Retail At THX

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of retail, we must live it, breathe it and experience it. With this in mind, we just wrapped up THX | A Theory House Experience in NYC on October 17-18. We invited our...

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...

Connecting Digital to In-Store Drives Sales for Starbucks

A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand from...