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RETAIL NEWS & VIEWS

Say Hello to Hello Goodness

Say Hello to Hello Goodness

Reflecting the evolving needs of today's consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called "Hello Goodness." Theory House helped develop the brand and supported...

Thanking Retail Responders

Thanking Retail Responders

Retail Responders are our neighbors and friends running the registers, stocking shelves, operating pharmacies, and driving delivery trucks to keep our country moving forward. They are working tirelessly to keep us fed and healthy while risking their own health. Theory...

VictisCBD Brand Development

VictisCBD Brand Development

We're excited to introduce VictisCBD, a new brand we named, designed and are launching for Yield Scientific. The team at Theory House incorporated the powerful shield element to suggest the pain-relieving strength of the brand. This natural, pharmaceutical-grade CBD...

New Video Series: @Retail

New Video Series: @Retail

We're launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte, NC.

Retailers Market Sustainability to Differentiate

Retailers Market Sustainability to Differentiate

Excerpt from Retaildive.com - It wasn't too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free's CEO, opened the store in 2017, which sells various health, beauty and lifestyle products aimed at...

THX | NYC Video Recap

THX | NYC Video Recap

The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and workshop.

Groceryshop Panel Features Theory House

Groceryshop Panel Features Theory House

Jim Cusson, President at Theory House, hosted a panel at this year's Groceryshop with Charlie Chappell, Head of Media & Comms Planning at Hershey, April Carlisle, VP Shopper Marketing National Retail Sales at Coca Cola, and Rucha Nanavati, GVP Information...

JOBST Taps Theory House for Retail Support

JOBST Taps Theory House for Retail Support

JOBST, the industry leader in compression wear, has enlisted Theory House to guide the evolution of its retail presence nationally. JOBST aims to improve the quality of life for those suffering from venous and lymphatic diseases. It provides a number of compression...

Register for Our Retail Safari THX | NYC

Register for Our Retail Safari THX | NYC

Join us in New York City, a hotbed of retail innovation, for an intimate guided tour of cutting-edge retail environments and hands-on workshops with other retail marketers. THX | NYC 2019 - A Theory House Retail Experience returns October 8-9, 2019. Full details can...

Theory House Launches Sustainability Marketing Offering

Theory House Launches Sustainability Marketing Offering

Theory House announces FWD, a new service offering to support global retailers and brands in authentically expressing sustainability initiatives to a new generation of socially responsible shoppers. Sustainability is the subject of C-suite discussions around the globe...

Lindy’s Italian Ice Selects Theory House

Lindy’s Italian Ice Selects Theory House

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at retail. Lindy's is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper...

Pre-Register for THX | NYC 2019 Retail Safari

Pre-Register for THX | NYC 2019 Retail Safari

The Theory House team is headed back to New York for our annual THX | NYC retail safari this October. Pre-registration is now open. This is a great opportunity to tour the latest in retail innovation and exchange ideas with other retail marketers. Complete details...

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

Hosted Luncheon: Unlock 7 Keys to Success at Lowe’s

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

McCormick Refresh Brings Inspiration to the Aisle

McCormick Refresh Brings Inspiration to the Aisle

McCormick, the category leader in herbs and spices, has been facing increased competition from both branded and private brand alternatives. Because herbs and spices are often a planned purchase, the shelf is where shoppers make their final brand selection. Research...

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