Retail Marketing News

We are pleased to welcome David Parsons to Theory House as Vice President, Design. David arrives from PepsiCo, where he was the Design Director, Global Foods Group at PepsiCo’s Design and Innovation Center. In this role he led brand development and market activations...

Join us in New York City, a hotbed of retail innovation, for an intimate guided tour of cutting-edge retail environments and hands-on workshops with other retail marketers. THX | NYC 2019 - A Theory House Retail Experience returns October 9-10, 2019. Full details can...

Theory House announces FWD, a new service offering to support global retailers and brands in authentically expressing sustainability initiatives to a new generation of socially responsible shoppers. Sustainability is the subject of C-suite discussions around the globe...

Theory House has been selected by Lindy's Homemade Italian Ice to support the brand's success at retail. Lindy's is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper...

The Theory House team is headed back to New York for our annual THX | NYC retail safari this October. Pre-registration is now open. This is a great opportunity to tour the latest in retail innovation and exchange ideas with other retail marketers. Complete details...

The pace of change at Lowe's is more rapid than ever. If you are a brand, manufacturer or supplier striving for success at Lowe's in 2019 you'll want to attend this luncheon on April 25th Details are available here. We're inviting together like-minded people from a...

McCormick, the category leader in herbs and spices, has been facing increased competition from both branded and private brand alternatives. Because herbs and spices are often a planned purchase, the shelf is where shoppers make their final brand selection. Research...

A welcome addition to THX, Theory House's retail experience event, came with Google’s announcement of a new pop-up shop experience in SoHo. Opening day happened to coincide with the day of our tours. We were excited to visit for this and several other reasons,...

This is the first in a series of blog posts highlighting a few of Theory House's store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the crowd...

Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to moderate a panel at Groceryshop, a conference focused on disruptive new trends in grocery and CPG. On my way back to the airport I spotted the bright neon signs in a strip mall...

At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of retail, we must live it, breathe it and experience it. With this in mind, we just wrapped up THX | A Theory House Experience in NYC on October 17-18. We invited our...

Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the future of shopper marketing at this year's inaugural Groceryshop event. Joining Jim will be Steve McGowan, RVP, Shopper & Consumer Activation at Mondelez International,...

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...

A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand from...