RETAIL NEWS & VIEWS

That crisp fall air means it's football season! Our team at Theory House has been busy supporting one of our newest clients, 1800 Tequila, as we activate its brand partnerships with NFL teams in key markets. The work you see here for the LA Rams is just one of more...

Halloween is all about having a spooky and spirited good time, and this year we reimagined the iconic haunted house as a way to bring Diageo's portfolio of spirits to life. The campaign invites consumers to discover chilling new recipes in our "House of Spirits.”...

Sometimes the best way to enjoy the present is to remember the past. Glory Days Brewing Company, a new Toronto-based craft beer brand, was created by two friends with a simple mission: help celebrate the past and enjoy the present. In order to compete in the highly...

Theory House has supported Steakhouse for a number of years with everything from retail sell-in materials to NASCAR and Yankee Stadium activations. But as competition in the premium burger space at grocery has heated up, we needed to update the brand to reclaim...

Theory House supported the retail decor and retail marketing efforts to launch Foodlove Market in the Newport, RI area. Foodlove Market is the latest culinary concept from Newport Restaurant Group built around fresh, honest food and community. The market is a...

Jupiter Wellness, Inc. (NASDAQ:JUPW), a leading developer of skincare therapeutics and treatments has hired Theory House to support its growing line of proprietary over-the-counter skincare products including its CaniSun™ sunscreen and other CBD wellness...

Theory House is pleased to support the retail launch efforts for Humetec Advanced Hand Sanitizer. The products are marketed by Houston Medical Technologies, a skincare and hand hygiene solutions company owned by GMS Holdings. The brand aims to provide institutional,...

Did you know that every day more than 165 million U.S. customers visit convenience stores? And according to a GasBuddy study, 65% said their beverage purchases are typically unplanned before getting to the store. This represents an incredible opportunity to influence...

In a rush to manage social distancing and meter the number of guests entering, many retailers have formulated makeshift corrals that bring the worst part of retail - waiting in line - to both the beginning and end of the experience. "Drive by any big box, grocery or...

Reflecting the evolving needs of today's consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called "Hello Goodness." Theory House helped develop the brand and supported...

Retail Responders are our neighbors and friends running the registers, stocking shelves, operating pharmacies, and driving delivery trucks to keep our country moving forward. They are working tirelessly to keep us fed and healthy while risking their own health. Theory...

We're excited to introduce VictisCBD, a new brand we named, designed and are launching for Yield Scientific. The team at Theory House incorporated the powerful shield element to suggest the pain-relieving strength of the brand. This natural, pharmaceutical-grade CBD...

We're launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte, NC.

Excerpt from Retaildive.com - It wasn't too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free's CEO, opened the store in 2017, which sells various health, beauty and lifestyle products aimed at...

The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and workshop.