Retail Marketing News

The Theory House summer interns recently completed a thorough vetting of beauty retailers. After exploring multiple types of stores, including Nordstrom, Dillard’s, Sephora, Ulta, Lush, Urban Outfitters, L’Occitane en Provence, Victoria’s Secret, and Target, here are...

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to fall far left on the curve as an Innovator – particularly when it comes to the Internet of Things (IoT). I invested in Nest thermostats when they first hit the market in...

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory House had the opportunity to explore the newest Whole Foods store in our own backyard. Two noteworthy aspects caught our eye: the increasingly clear presence of Amazon...

Amazon Prime Day, which started in 2015 to celebrate the company's 20th anniversary, has grown into one of the Internet's biggest shopping events of the year. Amazon has officially announced that Prime Day 2018 will begin at 3p.m. ET on Monday, July 16 and will run...

Theory House’s latest market exploration took us to Columbus, Ohio, a retail hotbed for concept testing due to its diverse demographics. This is part two of our story (click here for part one – Putting the ‘Warehouse’ Back in DSW), focusing on some local retail...

At Theory House, we’re always leaving our backyard and traveling to explore other markets on the hunt for the newest retail concepts. Our latest adventure took us to Columbus, OH which has plenty to offer retail enthusiasts like ourselves. As Columbus has long been...

This is the final post in a series highlighting some favorite retailers Theory House visited recently in New York City. While not necessarily unique to New York, this particular retail experience was one to remember. Nike Soho was one of the most immersive and...

This is the second in a series of posts highlighting some favorite retailers Theory House visited recently in New York City. The next time you’re in NYC, you have to visit digital disrupter, Allbirds, at one of its two brick-and-mortar locations. Since officially...

Theory House was recently in the Big Apple and as always, we had to check out what’s happening at retail. Clearly, there are too many retailers and innovations to cover them all but over the next few days we’ll be highlighting some of our favorites, starting with:...

At Theory House, we love retail. (Have we mentioned that before?) We approach every day with one question: "how might we push retail forward today?" Not just to solve for the immediate challenge, but also build for the future in our solutions. As we thought about our...

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...

From our Charlotte location, Theory House has access to a surprisingly large number of retailer's HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional stores...

Charlotte may be one of the most competitive grocery markets in the country. Within just a few miles of our HQ, we can shop at Harris Teeter, Publix, Aldi, Lidl, Walmart, BI-LO, The Fresh Market, Food Lion or Whole Foods. And in a month or so, Sprouts will...

Recently, some of the team at Theory House had the opportunity to visit two uniquely differentiated retail experiences in Austin, Texas. It was inspiring to see two truly original brands offer customers exciting products in environments that not only drive purchase...

Just in time for the holiday shopping season, a new Android Wear display designed by Theory House has hit Best Buy. We've been supporting Google's smart watch platform at retail for more than a year and this new display does a great job of showcasing the suite of...