Retail Marketing News

Enjoy the latest retail marketing news from Theory House, our latest retail insights and hands-on reports from our retail safaris. If it’s happening in retail you’ll find it here or on our social channels.

Retail Innovation From Theory House Interns

As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...

Touring Innovative Retail In NYC

Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...

Connecting Digital to In-Store Drives Sales for Starbucks

  A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand...

The Beauty of Retail

The Theory House summer interns recently completed a thorough vetting of beauty retailers. After exploring multiple types of stores, including Nordstrom, Dillard’s, Sephora, Ulta, Lush, Urban Outfitters, L’Occitane en Provence, Victoria’s Secret, and Target, here are...

Voice Shopping Showdown – Amazon vs. Google

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to fall far left on the curve as an Innovator – particularly when it comes to the Internet of Things (IoT). I invested in Nest thermostats when they first hit the market in...

Whole Foods Opens New Amazon “Prime” Location

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory House had the opportunity to explore the newest Whole Foods store in our own backyard. Two noteworthy aspects caught our eye: the increasingly clear presence of Amazon...

Amazon Prime Day 2018

Amazon Prime Day, which started in 2015 to celebrate the company's 20th anniversary, has grown into one of the Internet's biggest shopping events of the year. Amazon has officially announced that Prime Day 2018 will begin at 3p.m. ET on Monday, July 16 and will run...

Local Retailers Celebrate Their Roots

Theory House’s latest market exploration took us to Columbus, Ohio, a retail hotbed for concept testing due to its diverse demographics. This is part two of our story (click here for part one – Putting the ‘Warehouse’ Back in DSW), focusing on some local retail...

Putting the ‘Warehouse’ Back in DSW

At Theory House, we’re always leaving our backyard and traveling to explore other markets on the hunt for the newest retail concepts. Our latest adventure took us to Columbus, OH which has plenty to offer retail enthusiasts like ourselves. As Columbus has long been...

Nike Integrates Brand and Social Awareness

This is the final post in a series highlighting some favorite retailers Theory House visited recently in New York City. While not necessarily unique to New York, this particular retail experience was one to remember. Nike Soho was one of the most immersive and...

Walk In The Clouds and Walk Into Allbirds

This is the second in a series of posts highlighting some favorite retailers Theory House visited recently in New York City. The next time you’re in NYC, you have to visit digital disrupter, Allbirds, at one of its two brick-and-mortar locations. Since officially...

A Retail STORY Worth Sharing

Theory House was recently in the Big Apple and as always, we had to check out what’s happening at retail. Clearly, there are too many retailers and innovations to cover them all but over the next few days we’ll be highlighting some of our favorites, starting with:...

52: A Year of Retail Disruption

At Theory House, we love retail. (Have we mentioned that before?) We approach every day with one question: "how might we push retail forward today?" Not just to solve for the immediate challenge, but also build for the future in our solutions. As we thought about our...

Hollywood Meets Retail

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer's HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional stores...