704.665.0714

WE HELP OUR CLIENTS Take Retail to new heights

Retail Services & Expertise

As customer expectations continue to evolve, brands and retailers must establish flexible and agile approaches to meeting their needs. Theory House is uniquely built for retail. We deliver a complete suite of branding and shopper marketing services to build loyalty and sales. Our ideal engagements begin with a strategic foundation that informs remarkable creative explorations.

Strategy

Discover & Research
Retail & Brand Audits
Brand Strategy & Architecture
Content Strategy
Positioning

Branding

Brand Development
Naming
Brand Style Guides
Messaging
Package Design

Retail Marketing

Retail Sell-In
Shopper Marketing
Advertising
Departmental Reinvention
Product Launch

Agency Leadership Team

Jim Cusson

Jim Cusson

President

Cusson is a passionate advocate for retail and has been an integral part in building brands for Google, Pepsi, McCormick, The Fresh Market, and many others. He has moderated the Shopper Marketing panel at Groceryshop, presented at the Shopper Marketing Summit, and is on the Faculty at The Path to Purchase Institute. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News.

Jared Meisel

Jared Meisel

Managing Partner

Before launching Theory House, Meisel worked at North America’s most prestigious shopper marketing agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Pepsi, Starbucks, McCormick, Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.

David Parsons

David Parsons

VP, Design

Parsons arrives from PepsiCo’s Design and Innovation Center where he was the Design Director, Global Foods Group. He led brand development and market activation across PepsiCo’s global snacks and beverage brands. Before that, he spent eight years at Landor Associates in New York and Cincinnati where his responsibilities included brand development and packaging for clients including Diageo, Kraft and P&G. 

Retail Forward

Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that build sales and accelerate the world’s leading retailers and brands.

Solutions at the Speed of Retail

Whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions on time and on budget. We help you advance today’s realities and imagine tomorrow’s possibilities.

Retail From the Inside Out

Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We work to align organizational silos and deliver strategically driven solutions.

Retail Forward

Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that build sales and accelerate the world’s leading retailers and brands.

Solutions at the Speed of Retail

Whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions on time and on budget. We help you advance today’s realities and imagine tomorrow’s possibilities.

Retail From the Inside Out

Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We work to align organizational silos and deliver strategically driven solutions.

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