WE HELP OUR CLIENTS Take Retail to new heights
Retail Services & Expertise
As customer expectations continue to evolve, brands and retailers must establish flexible and agile approaches to meeting their needs. Theory House is uniquely built for retail. We deliver a complete suite of branding and shopper marketing services to build loyalty and sales. Our ideal engagements begin with a strategic foundation that informs remarkable creative explorations.
Strategy
Discover & Research
Retail & Brand Audits
Brand Strategy & Architecture
Content Strategy
Positioning
Branding
Brand Development
Naming
Brand Style Guides
Messaging
Package Design
Retail Marketing
Retail Sell-In
Shopper Marketing
Advertising
Departmental Reinvention
Product Launch
Agency Leadership Team
Jim Cusson
President
Cusson is a passionate advocate for retail and has been an integral part in building brands for Google, Pepsi, McCormick, The Fresh Market, and many others. He has moderated the Shopper Marketing panel at Groceryshop, presented at the Shopper Marketing Summit, and is on the Faculty at The Path to Purchase Institute. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News.
Jared Meisel
Managing Partner
Before launching Theory House, Meisel worked at North America’s most prestigious shopper marketing agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Pepsi, Starbucks, McCormick, Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.
David Parsons
VP, Design
Parsons arrives from PepsiCo’s Design and Innovation Center where he was the Design Director, Global Foods Group. He led brand development and market activation across PepsiCo’s global snacks and beverage brands. Before that, he spent eight years at Landor Associates in New York and Cincinnati where his responsibilities included brand development and packaging for clients including Diageo, Kraft and P&G.
Retail Forward
Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that build sales and accelerate the world’s leading retailers and brands.
Solutions at the Speed of Retail
Whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions on time and on budget. We help you advance today’s realities and imagine tomorrow’s possibilities.
Retail From the Inside Out
Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We work to align organizational silos and deliver strategically driven solutions.
Retail Forward
Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that build sales and accelerate the world’s leading retailers and brands.
Solutions at the Speed of Retail
Whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions on time and on budget. We help you advance today’s realities and imagine tomorrow’s possibilities.
Retail From the Inside Out
Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We work to align organizational silos and deliver strategically driven solutions.