#RETAILFORWARD

When facing the new reality of retail, you need a true strategic partner – an innovative retail and shopper marketing agency to help your brand or banner rise above disruption.

Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that accelerate the world’s leading retailers and brands.

Our team of collaborative retail experts understands the challenges facing today’s retail marketers from the inside out. We work quickly to deliver strategically-driven solutions that drive purchases. Whether you’re seeking a new in-store experience or an enhanced brand presence, we improve today’s realities and imagine tomorrow’s possibilities.

Strategy

We leverage our expertise to advance business success and achieve your goals.

Retail Sell-In
Brand Consolidation
Brand Positioning
Competitive Review
Insights and Research
Go-To-Market Strategy

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Creative

We create relevant brand and experience solutions that grow sales.

Brand Development
Package Design
Brand Reinvention Workshops
In-Store Design
Shopper Marketing
Category Reinvention

LEADING YOUR RETAIL REVOLUTION

 

 

Jim Cusson

Jim Cusson

President

Cusson is a passionate advocate for retail and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.

Jared Meisel

Jared Meisel

Managing Partner

Before launching Theory House, Meisel worked at North America’s most prestigious retail agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Pepsi, Starbucks, McCormick, Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.

Molly Kraus

Molly Kraus

VP, Account Services

Kraus built her career at Geometry Global. During her tenure there, and while working in NASCAR, she developed campaigns and partnerships for many top brands including Barilla, Edgewell Personal Care, Best Buy, Coca-Cola Bottling Co. Consolidated, and Shell/Pennzoil. She delivers significant ROI through retail merchandising, experiential activations, traditional, digital and social media.

Tim Bogert

Tim Bogert

Creative Director

Bogert has been involved in retail marketing throughout his career – including almost 20 years at Bolt Group where he supported brands including Lowe’s, Rubbermaid, Izod, Kobalt, and Hunter. At Belk Department Store he held the roles of Director of Promotional Creative, Director of Innovation and Director of Branding.

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