Inside Theory House
Retail Forward is our promise to use our expertise to constantly re-imagine the shopping experience and engage customers in new ways that accelerate the world’s leading retailers and brands.
RETAIL FROM THE INSIDE OUT
Our team of collaborative retail marketing experts understands the challenges facing today’s retail marketers from the inside out. We work to align organizational silos and deliver strategically-driven solutions.
SOLUTIONS AT THE SPEED OF RETAIL
Whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions the first time. We help you advance today’s realities and imagine tomorrow’s possibilities.
Our Services and Expertise
Our Leadership Team
Cusson is a passionate advocate for retail marketing and has been an integral part in building brands for Google’s Android Wear, Food Lion, The Fresh Market, Family Dollar and many others. He has been recognized by Shopper Marketing Magazine on its list of “Who’s Who in Shopper Marketing Agencies” and is on the Faculty at The Path to Purchase Institute.
Before launching Theory House, Meisel worked at North America’s most prestigious shopper marketing agencies, including Saatchi & Saatchi X and DraftFCB. He develops dynamic strategies to connect retailer marketers with shoppers in relevant, profitable ways—for clients that include Pepsi, Starbucks, McCormick, Walgreens, Walmart, Procter & Gamble, Coca Cola and SC Johnson.
Kraus built her career in shopper marketing at Geometry Global. During her tenure there, and while working in NASCAR, she developed campaigns and partnerships for many top brands including Barilla, Edgewell Personal Care, Best Buy, Coca-Cola Bottling Co. Consolidated, and Shell/Pennzoil. She delivers significant ROI through retail merchandising, experiential activations, traditional, digital and social media.
Creative DirectorBogert has been involved in retail marketing throughout his career – including almost 20 years at Bolt Group where he supported brands including Lowe’s, Rubbermaid, Izod, Kobalt, and Hunter. At Belk Department Store he held the roles of Director of Promotional Creative, Director of Innovation and Director of Branding.