Theory House Designs the Art for The Art of the Pitch AIGA Event

Theory House art of the pitch design

Hot off the press are the materials Theory House designed for the upcoming AIGA event featuring author Peter Coughter. Original illustration was crafted by our own Lauren Harring. Part of AIGA Charlotte's 2014 Head, Heart, and Hand Lecture series, Peter will talk about how most creatives spend the vast majority of their time creating their work, and almost no time on the presentation.

With his professional experience and stories he’s collected from others in the industry, Peter will share some of the tools he’s designed to help advertising professionals develop persuasive presentations that deliver business. 
Peter Coughter is a Professor at the VCU Brandcenter at Virginia Commonwealth University and President of Coughter & Company, an advertising agency consulting firm. His book, The Art of the Pitch: Persuasion and Presentation Skills that Win Business, will help you learn how to present your ideas to win new business and get clients to buy in the first time.
Tuesday, February 11, 2014
6:00 PM – 9:00 PM
Stage Door Theatre
130 N. Tryon Street
Charlotte, NC 28202

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