by Theory House | Jun 6, 2013 | Blog
What separates good shopper marketing from great? Strategy? Insight? Creativity? Execution? While there is no denying the importance of each, you can nail all and have your work still be ineffective at shelf. There is something missing in most shopper marketing....
by Theory House | Jun 5, 2013 | Blog
Last June Seth Godin, an author, lecturer and entrepreneur I've had the pleasure of meeting on a few occasions, launched a Kickstarter campaign in his words to "… show my publisher, the bookstores and anyone with a book worth writing that it's...
by Theory House | Jun 4, 2013 | Blog
Can retailers and brands achieve shopper marketing success on a limited budget? Join us at the 2013 Shopper Marketing Expo in Chicago on October 8-10th to find out. We'll discuss how big brands routinely get accolades for big wins in shopper marketing and question...
by Theory House | May 31, 2013 | Blog
Do you talk about your audience in a different way than you did a year ago? Have you shifted your marketing mix to better connect with shopper? Shoppers are evolutionary creatures, continually adapting and evolving their approach to retail. Yet it is amazing how many...
by Theory House | May 24, 2013 | Blog
The team at Theory House is getting ready to activate a great initiative for our grocery client, Food Lion. As part of the retailer's focus on an improved produce offering, we have developed a "Fresh from the Field" sampling tour. The food truck pictured...
