The team at Theory House is getting ready to activate a great initiative for our grocery client, Food Lion. As part of the retailer's focus on an improved produce offering, we have developed a "Fresh from the Field" sampling tour. The food truck pictured above will be touring the Baltimore/DC area over the summer months to sample fresh and delicious fruits and vegetables and drive store traffic with coupon offers. The shopper marketing Path to Purchase seems to be up and down interstate 95 this summer.
Beverage Trends Report: Trend #5 Pumped for Protein
Shoppers are pumped for protein as a critical ingredient for healthy living continues to drive the growth of high-protein beverages, fueled by a growing focus on health, fitness, and functional nutrition.
