Why Work When You Can Be An Artist?

Last June Seth Godin, an author, lecturer and entrepreneur I've had the pleasure of meeting on a few occasions, launched a Kickstarter campaign in his words to "… show my publisher, the bookstores and anyone with a book worth writing that it's possible to start a project with a show of support on Kickstarter." His goal was to raise $40,000 and within a month he collected $287,342 and the book, The Icarus Deception,  published this past January. While that's quite an accomplishment, what I admire most is the message of this work:

  1. Creativity is scarce and more valuable than ever.
  2. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt.
  3. It’s a hunger to seize new ground, make connections, and work without a map.
  4. If you do those things you’re an artist, no matter what it says on your business card.

Some might suggest that the shopper marketing space our agency works in limits creativity. But I'd offer that it's ripe for innovation. More than ever, agencies need to deliver exceptional creative based on keen shopper insights. And when all these ingredients work as planned, the results can be magnificent. It's why I love this my job as artist-in-charge at Theory House.

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