52: A Year of Retail Disruption

52: A Year of Retail Disruption

At Theory House, we love retail. (Have we mentioned that before?) We approach every day with one question: “how might we push retail forward today?” Not just to solve for the immediate challenge, but also build for the future in our solutions. As we...
Hollywood Meets Retail

Hollywood Meets Retail

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...
Lowe’s and b8ta Double Down on Connected Home

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer’s HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional...
Theory House Visits Austin TreeHouse and YETI Stores

Theory House Visits Austin TreeHouse and YETI Stores

Recently, some of the team at Theory House had the opportunity to visit two uniquely differentiated retail experiences in Austin, Texas. It was inspiring to see two truly original brands offer customers exciting products in environments that not only drive purchase...
Lucky’s Market Succeeds with Retail as Experience

Lucky’s Market Succeeds with Retail as Experience

Charlotte may be one of the most competitive grocery markets in the country. Within just a few miles of our HQ, we can shop at Harris Teeter, Publix, Aldi, Lidl, Walmart, BI-LO, The Fresh Market, Food Lion or Whole Foods. And in a month or so, Sprouts will open across...