Good News for Retailers as Consumer Confidence Climbs

Good News for Retailers as Consumer Confidence Climbs

While the news is good, not great, the trend is encouraging. Today's Wall Street Journal highlights how halfway through 2013, we have the highest consumer confidence levels in years. And while retail sales in July only climbed a seasonally adjusted 0.2%, it...
Pudding Cups… Outdated or Nostalgic?

Pudding Cups… Outdated or Nostalgic?

When I was growing up, individually packed snacks, whether they were chips, cookies or pudding, were all the rage to have in your lunch box. Now that I’m unfortunately older, these things don’t necessarily frequent my diet. Likewise, I’m a bit...
It’s No Wonder Creativity Flows From Target

It’s No Wonder Creativity Flows From Target

Theory House's new business efforts traveled to Minneapolis last week where we met with Target and Best Buy to catch up about their portfolio of private brands. We were traveling with Chris Durham of My Private Brand, a thought leader in the private brand space,...
The Cabela’s Day Trip

The Cabela’s Day Trip

In the outdoor and sporting retail space, Cabela's has emerged guns ablazing (pun intended). The fifty-year-old company has historically been a catalog retailer and, as of eight years ago, only had 10 retail locations. Since going public in 2004, Cabela's has...
Customizing Your Coke

Customizing Your Coke

Coca-Cola not only understands consumers' love of customization, but they are capitalizing on it. First, their fountain drink system called Freestyle allows customers at supporting restaurants to customize their soda on every refill. They can choose from any Coke...