VictisCBD Brand Development

VictisCBD Brand Development

We’re excited to introduce VictisCBD, a new brand we named, designed and are launching for Yield Scientific. The team at Theory House incorporated the powerful shield element to suggest the pain-relieving strength of the brand. This natural, pharmaceutical-grade...
New Video Series: @Retail

New Video Series: @Retail

We’re launching a new Theory House video series, @Retail, where we capture noteworthy moments at retail. This video explores the evolution of the mattress category based on a visit to several stores at SouthPark Mall in Charlotte,...
Retailers Market Sustainability to Differentiate

Retailers Market Sustainability to Differentiate

Excerpt from Retaildive.com – It wasn’t too hard to make the Package Free store in Brooklyn, New York, an environmentally friendly space. Lauren Singer, Package Free’s CEO, opened the store in 2017, which sells various health, beauty and lifestyle...
THX | NYC Video Recap

THX | NYC Video Recap

The team at Theory House had a great time in NYC for our THX | NYC retail safari. We visited Nike, Amazon Go, Dyson, Showfields and Casper before returning to the Arlo Hotel for a recap and...
Groceryshop Panel Features Theory House

Groceryshop Panel Features Theory House

Jim Cusson, President at Theory House, hosted a panel at this year’s Groceryshop with Charlie Chappell, Head of Media & Comms Planning at Hershey, April Carlisle, VP Shopper Marketing National Retail Sales at Coca Cola, and Rucha Nanavati, GVP Information...