Jim Cusson, President at Theory House, hosted a panel at this year’s Groceryshop with Charlie Chappell, Head of Media & Comms Planning at Hershey, April Carlisle, VP Shopper Marketing National Retail Sales at Coca Cola, and Rucha Nanavati, GVP Information Technologies at Albertsons on shopper marketing and data advances.
Cannabis beverages, ranging from sparkling waters and teas to energy drinks and craft sodas, are capturing the attention of a diverse demographic.
Steakhouse Elite is launching a robust summer retail marketing activation spearheaded by retail marketing agency Theory House.
Theory House elevates passion in shopper marketing to engage shopper and build meaningful bonds for national brands and retailers.
