by Theory House | Oct 2, 2013 | Blog
Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the...
by Theory House | Sep 30, 2013 | Blog
Theory House had a chance to attend the first Brand Experience Symposium put on by Hub Magazine earlier this month in New York. It was a memorable event; a chance to spend two days listening to presentations from a variety of brand CMO's and agency CEO's....
by Theory House | Sep 24, 2013 | Blog
Jim Cusson, president of Theory House shopper marketing agency (pictured left) and Jared Meisel, Managing Partner, have been invited to present at the Path to Purchase Institute's Shopper Marketing Expo in Chicago October 9, 2013. The two will highlight ways...
by Theory House | Sep 19, 2013 | Blog
The 2nd annual Retail Insights Southeast Luncheon that our shopper marketing agency Theory House hosted this week delighted a crowd of more than 140 retail marketers from the area – a 20% jump in attendance over last year. Jocelyn Wong, CMO at Family Dollar,...
by Theory House | Sep 4, 2013 | Blog
When Chobani made its debut in 2007, Greek yogurt accounted for 1% of the total yogurt selection on shelves. Fast forward to today, and more than one third of yogurts on shelf is Greek – with Chobani capturing almost 35% of all yogurt sales. Even our Theory...
