Target Audience vs. Size Discrimination

Target Audience vs. Size Discrimination

Five years ago, the brand Lululemon was mainly known by die-hard yogis who embody the centered and fit lifestyle that practicing yoga can bring. Today, with private fitness companies from yoga to cross-fit to boot camp becoming trendy and available via discount sites...
An Online Minute

An Online Minute

Every now and then you see something that completely blows your mind. Today, it was this infographic from rewarded search site Qmee, highlighting what is done on the internet every minute. In our digital age, time is speeding up. Or maybe we are just doing more...
Private Brand Nerd Humor

Private Brand Nerd Humor

British humor + butter substitutes = I can’t believe you’re not laughing yet. Keep the hits coming by following Theory House shopper marketing agency on Twitter @ideasbytheory.
Retail Therapy Revisited

Retail Therapy Revisited

Like a lot of females born in the late 80's, my shopping habits have progressed through the likes of Limited Too, Bath and Body Works, and Forever 21. Now, in my early twenties, I've started to wander through Nordstrom, Von Maur, and Neiman Marcus for...