by Theory House | Jul 23, 2014 | Blog
U.S. grocers should take note of a new initiative from “across the pond.” France’s third largest retail chain, Intermarché, recently launched a new campaign combating food waste. As part of the European Union’s efforts this year to address the subject, the supermarket...
by Theory House | Jul 18, 2014 | Blog
A few members of the Theory House team just returned from Chicago where our VP of Retail Brands, Christopher Durham (left below), hosted a panel on private brands at the Shopper Insights in Action Conference with (L-R) Liz Berman, Director of Portfolio Strategy at...
by Theory House | Jun 19, 2014 | Blog
Gas stations and grocery stores have a lot in common in terms of how consumers shop them. The most critical selection criteria is locational convenience. Think about the grocery store you shop. Do you travel across town for it? Or is it right around the corner? Where...
by Theory House | Jun 13, 2014 | Blog
Food Lion, a grocer that Theory House is proud to call a client, this month pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch...
by Theory House | May 20, 2014 | Blog
One of the advantages our Charlotte, NC location offers Theory House clients is the proximity to headquarter operations for some of the nation’s large retailers. Our agency has gained considerable traction in supporting manufacturers and brands who are seeking a...
by Theory House | May 9, 2014 | Blog
Recently Theory House brushed up on the concept of brand archetypes. While the psychology of archetypes has been applied to brands and consumers for some time now, it never hurts to take a step back and reinvestigate the importance of this notion as it applies to...
