Our First Holiday Gift (in only 47 easy steps!)

Our First Holiday Gift (in only 47 easy steps!)

It was a beautiful autumn day in Charlotte, and three intrepid creative minds converged to mastermind the very first Theory House holiday gift. For those of you who have endeavored to design a logo, write a headline or craft some copy for your own brand know how tough...
Welcome Cole & Mason to the House

Welcome Cole & Mason to the House

The team at Theory House welcomes our newest client, Cole & Mason to the House. Cole & Mason, part of the DKB Group, has been designing and developing kitchenware from its head office in England for 60 years. It has a well established salt and pepper range,...
Does Your Office “Work”?

Does Your Office “Work”?

While there are several perspectives on the subject, it’s well-established that office environments highly affect employee productivity and contentment. The latest Mashable article I read on the subject offers up seven tips for a more productive workspace....
What? Retailers Embrace Showrooming?

What? Retailers Embrace Showrooming?

It seemed just last year that a sea of retailers were bemoaning the reality of showrooming for fear of losing brick-and-mortar sales to online destinations. What a difference a year makes. "I think it's like anything that hits you with a ton of bricks, it...