by Theory House | Feb 6, 2023
FoodLove Market How does a restaurant reimagine grocery? It is rare to get a blank slate to bring a food-focused approach to grocery to life. FoodLove, the new venture of The Newport Restaurant Group, is focused on bring chef-quality foods to a convenient retail...
by Theory House | Feb 6, 2023
Steakhouse Elite How do you POSITION the OG of premium burgerS? They say imitation is the sincerest form of flattery. And that is certainly the case in the premium burger category. Steakhouse Elite is the original and the best. But the brand was falling behind newer...
by Theory House | Dec 8, 2022
Retail marketing & activation Helping our clients unlock the opportunities at the intersection of Passion and Purchase requires our team to be retail experts. The retail landscape is dynamic and constantly shifting, and we believe that in this evolution there are...
by Theory House | Dec 8, 2022
Insights & strategy At Theory House we transform information into insights, forming the foundation for creative solutions. We take a holistic view of your challenges, looking at your business, the competitive retail landscape and the realities impacting your...
by Theory House | Nov 28, 2022
Diageo How do you add more spirit to Halloween? Halloween is all about having a spooky and spirited good time, and we helped Diageo reimagine a typical Halloween icon, a haunted house, in a new way. Our House of Spirits delivered a disruptive in-store, social and...
