Steakhouse
Elite
How do you POSITION the
OG of premium burgerS?
They say imitation is the sincerest form of flattery. And that is certainly the case in the premium burger category. Steakhouse Elite is the original and the best. But the brand was falling behind newer entries. To maintain its leadership, our team contemporized the brand with new photography styling showcasing the joy of backyard cookouts, inviting new colors and modern typography.