by Theory House | Feb 7, 2023
Mountain Dew How do you drive preference BEFORE the register? Mountain Dew has a history of experimentation and introducing novel new flavors to attract new consumers to the brand. So when the brand launched Major Melon with a big Super Bowl campaign, they turned to...
by Theory House | Feb 7, 2023
Liweli CBD How do you invite shoppers to live their best lives? Liweli CBD is rooted in the idea of living one’s best life. The name is formed from this very ethos. In a relatively immature market with lots of opportunistic brands, we helped Liweli stand out with...
by Theory House | Feb 7, 2023
Glory Days Brewing How do you brew up A recipe of nostalgia? We all have our glory days. Glory Days Brewing Company was created to celebrate those moments in our history while believing the best days are still ahead of us. For the brand we developed the identity,...
by Theory House | Feb 7, 2023
Pepsi Superbowl How do you make a big splash at the big game? When your most valuable customers and VIPs are in town for the big game you want to make sure your brand shows up strong. As the longtime sponsor of the Super Bowl Halftime Show, Pepsi commissioned Theory...
by Theory House | Feb 6, 2023
McCormick & Company How do you REINVENT the aisle for a 130 year old brand? With a rich history of bringing flavorful spices to passionate cooks in kitchens across America, McCormick found itself challenged at retail by competitors, including store brands, who...
