Jupiter Wellness Hires Theory House for CBD Branding

Jupiter Wellness Hires Theory House for CBD Branding

Jupiter Wellness, Inc. (NASDAQ:JUPW), a leading developer of skincare therapeutics and treatments has hired Theory House to support its growing line of proprietary over-the-counter skincare products including its CaniSun™ sunscreen and other CBD wellness...
New Retail Branding for Humetec Advanced Hand Sanitizer

New Retail Branding for Humetec Advanced Hand Sanitizer

Theory House is pleased to support the retail launch efforts for Humetec Advanced Hand Sanitizer. The products are marketed by Houston Medical Technologies, a skincare and hand hygiene solutions company owned by GMS Holdings. The brand aims to provide institutional,...
Mountain Dew Innovates at Retail

Mountain Dew Innovates at Retail

Did you know that every day more than 165 million U.S. customers visit convenience stores? And according to a GasBuddy study, 65% said their beverage purchases are typically unplanned before getting to the store. This represents an incredible opportunity to influence...
QueueEXP: Reinventing the Covid-19 Retail Queue

QueueEXP: Reinventing the Covid-19 Retail Queue

In a rush to manage social distancing and meter the number of guests entering, many retailers have formulated makeshift corrals that bring the worst part of retail – waiting in line – to both the beginning and end of the experience. “Drive by any big...
Say Hello to Hello Goodness

Say Hello to Hello Goodness

Reflecting the evolving needs of today’s consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Theory House helped develop the...