by Jim Cusson | Oct 21, 2022 | Uncategorized
That crisp fall air means it’s football season! Our team at Theory House has been busy supporting one of our newest clients, 1800 Tequila, as we activate its brand partnerships with NFL teams in key markets. The work you see here for the LA Rams is just one of...
by Jim Cusson | Oct 21, 2022 | Uncategorized
Halloween is all about having a spooky and spirited good time, and this year we reimagined the iconic haunted house as a way to bring Diageo’s portfolio of spirits to life. The campaign invites consumers to discover chilling new recipes in our “House of...
by Jim Cusson | Apr 19, 2022 | Uncategorized
Sometimes the best way to enjoy the present is to remember the past. Glory Days Brewing Company, a new Toronto-based craft beer brand, was created by two friends with a simple mission: help celebrate the past and enjoy the present. In order to compete in the highly...
by Jim Cusson | Feb 11, 2022 | Uncategorized
Theory House has supported Steakhouse for a number of years with everything from retail sell-in materials to NASCAR and Yankee Stadium activations. But as competition in the premium burger space at grocery has heated up, we needed to update the brand to reclaim...
by Jim Cusson | Jan 12, 2022 | Uncategorized
Theory House supported the retail decor and retail marketing efforts to launch Foodlove Market in the Newport, RI area. Foodlove Market is the latest culinary concept from Newport Restaurant Group built around fresh, honest food and community. The market is a...
by Jim Cusson | Oct 25, 2021 | Uncategorized
Jupiter Wellness, Inc. (NASDAQ:JUPW), a leading developer of skincare therapeutics and treatments has hired Theory House to support its growing line of proprietary over-the-counter skincare products including its CaniSun™ sunscreen and other CBD wellness...
by Jim Cusson | Jun 29, 2021 | Uncategorized
Theory House is pleased to support the retail launch efforts for Humetec Advanced Hand Sanitizer. The products are marketed by Houston Medical Technologies, a skincare and hand hygiene solutions company owned by GMS Holdings. The brand aims to provide institutional,...
by Jim Cusson | May 7, 2021 | Uncategorized
Did you know that every day more than 165 million U.S. customers visit convenience stores? And according to a GasBuddy study, 65% said their beverage purchases are typically unplanned before getting to the store. This represents an incredible opportunity to influence...
by Jim Cusson | Jul 2, 2020 | Uncategorized
In a rush to manage social distancing and meter the number of guests entering, many retailers have formulated makeshift corrals that bring the worst part of retail – waiting in line – to both the beginning and end of the experience. “Drive by any big...
by Jim Cusson | Apr 29, 2020 | Uncategorized
Reflecting the evolving needs of today’s consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Theory House helped develop the...
