Will shopping be different 5 years from now? How will retail evolve? This interesting article from Fast Company starts to explore the future of shopping, looking at how we will shop in 2020.
A few interesting concepts to note:
Brick and mortar has the opportunity to exploit the physical and social aspects of shopping that e-commerce lacks.
E-commerce retailers are looking at brick and mortar stores as marketing outlets, allowing shoppers to experience and interact with their brand and products.
The internet has made us more informed consumers, yet few are willing to wait on shipping for essentials products. Hybrid business models that combine the wealth of information from the internet and the immediacy of brick and mortar will continue to grow.
Clearly technology will continue to play a major role in retail evolution. Theory House believes the future of retail is still being written. How will you evolve?