Mountain Dew Innovates at Retail

Did you know that every day more than 165 million U.S. customers visit convenience stores? And according to a GasBuddy study, 65% said their beverage purchases are typically unplanned before getting to the store. This represents an incredible opportunity to influence purchase – if brands can make a strong impression.

That’s exactly what Theory House sought to do with this activation to launch Mountain Dew Major Melon this Spring. The attention-grabbing design combines a custom video animation with a static contoured bottle that literally has shoppers stopping in their tracks. The brand is testing this approach in a limited number of markets. Check out more of our work here.

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