Steakhouse Elite Debuts New Brand Look

retail branding

Theory House has supported Steakhouse for a number of years with everything from retail sell-in materials to NASCAR and Yankee Stadium activations. But as competition in the premium burger space at grocery has heated up, we needed to update the brand to reclaim Steakhouse’s place as the OG of the category.

We partnered with Choate House Photography to capture authentic backyard burger moments and paired them with updated claims, new typography, copy and a more sophisticated color palette. The result, which you see below, presents a fresh, modern and premium brand.


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