Theory House has been selected by Lindy’s Homemade Italian Ice to support the brand’s success at retail. Lindy’s is an iconic brand that delights shoppers with its flavorful ices sold at grocery stores across the country. The scope of work will include shopper marketing and consumer campaign development.
Beverage Trends Report: Trend #5 Pumped for Protein
Shoppers are pumped for protein as a critical ingredient for healthy living continues to drive the growth of high-protein beverages, fueled by a growing focus on health, fitness, and functional nutrition.