Reflecting the evolving needs of today’s consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Theory House helped develop the brand and supported the retail launch.
Shopper Marketing and the Critical Role of In-Store
In today’s evolving retail landscape, effective shopper marketing strategies remain fundamental to brand success.