Food Lion, a grocer that Theory House is proud to call a client, this month pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
"When I was a store manager, I saw firsthand the tough choices our customers are sometimes forced to make to feed their families," said Food Lion President Beth Newlands Campbell. "In difficult times, many people have to decide whether to pay rent, buy groceries or purchase gasoline to get to work, because they simply cannot do all three. At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. That's why we're so passionate about our renewed focus on ending hunger and working to make the lines shorter at local feeding agencies through Food Lion Feeds."
Food Lion will also partner with its customers to help end hunger by launching a special Food Lion Feeds reusable bag for sale in its stores today. With the sale of each bag through June 30, Food Lion will donate five meals to local food banks, in partnership with Feeding America®. Feeding America is the nation's largest hunger-relief organization comprised of a network of more than 200 member local food banks.
