Wall Street Journal Quotes Theory House on Whole Foods

Our president Jim Cusson quoted in the Wall Street Journal.

Whole Foods Aims to Cut Prices but Keep Its Cachet

Investors are pushing the organic food pioneer to boost profit by operating more like a big-box grocer

By Annie Gasparro and Heather Haddon

Whole Foods Market Inc. WFM -0.01% wants to cut prices without sacrificing the local products that define its healthy image.

Investors are pushing the organic food pioneer to boost profit by operating more like a big-box grocer. Some smaller suppliers and industry consultants say the shift to a more centralized distribution structure and other changes risk compromising Whole Foods’ ability to keep stocked with the latest foodie trends and hot local brands.

“Shifting to national buyers can certainly deliver cost savings to Whole Foods, but at what price to the soul of the banner?” said Jim Cusson of brand consultancy Theory House.

Read the entire story.

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