Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the future of shopper marketing at this year’s inaugural Groceryshop event. Joining Jim will be Steve McGowan, RVP, Shopper & Consumer Activation at Mondelez International, Ron Bonacci, VP of Marketing & Advertising, Weis Markets, and Deb Hannah, VP, Shopper Marketing & Scale Promotions at Kellogg.
Groceryshop is a one-of-a-kind, three-day innovation event that includes both established and startup CPG brands, supermarkets, c-stores, drug stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. These organizations will join tech companies, real estate operators, investors and analysts to understand the disruptive new trends, technologies and business models they must now embrace to win in a rapidly changing industry.
Groceryshop is establishing a new community of 2,000+ leaders of today and emerging leaders of the future with a wide range of job titles, including digital and ecommerce, marketing, technology, merchandising, supply chain and store operations. Groceryshop will address shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.
Theory House is an expert retail marketing agency helping the world’s leading retailers and brands imagine what’s next at retail. Learn more at www.theoryhouse.com