As reported this week in the trade press, Family Dollar – a retailer the Theory House team has supported – plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter. The company also said it will slow its new store growth beginning in fiscal 2015 to bolster its return on investment. It now anticipates opening 350 to 400 new stores as opposed to approximately 525 stores in 2014.
Steakhouse Elite Retail Marketing Activation
Steakhouse Elite is launching a robust summer retail marketing activation spearheaded by retail marketing agency Theory House.