by Jim Cusson | Nov 26, 2013 | Shopper marketing
This is the first of four posts presenting ideas that were first shared by Jim Cusson and Jared Meisel at the Path to Purchase Institute’s 2013 Shopper Marketing Expo. Everyone loves an underdog. From biblical stories like David & Goliath, to 80’s heroes like...
by Jim Cusson | Nov 26, 2013 | Uncategorized
During a week where we are all inspired to focus on the things we're thankful for, I am reminded of the great event Theory House hosted in Roanoke, VA earlier this month for our client, Food Lion. Titled, the Frugal Cook-Off, the event challenges local bloggers to...
by Jim Cusson | Nov 20, 2013 | Advertising, Retail trends, Shopper marketing
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on...
by Jim Cusson | Nov 19, 2013 | Uncategorized
Store brands have exceeded $110 billion in sales and are climbing at a rate that is two to three times the growth rate of national brands. So it is no wonder that this year's PLMA Show in Chicago is experiencing record crowds. The Theory House team visited the...
by Jim Cusson | Nov 7, 2013 | Retail trends, Shopper marketing, Theory House Team
This past weekend (November 2nd to be exact), my wife and I made a trip to SouthPark Mall here in Charlotte. Maybe it’s because I spent most of my life an hour’s drive from the nearest mall, but it threw me to hear Christmas carols playing throughout the...
