by Jim Cusson | Mar 28, 2013 | Advertising, Shopper marketing
Adweek has a story this week that questions the appeal of a growing number of online merchants offering same-day delivery. They sight a study that suggests that while it's an enticing idea—it might also be a waste of time. A survey of 1,500 shoppers...
by Jim Cusson | Mar 25, 2013 | Uncategorized
It's interesting how a simple task of writing a few short paragraphs about myself has caused me to reflect on what I've accomplished throughout the first quarter of my life and the people who have gotten me here. I am blessed to be supported and encouraged by...
by Jared Meisel | Mar 4, 2013 | Advertising, Shopper marketing
You founded a company. Even took it public. But you are now leaving. You have the opportunity to leave them with some parting advice. So what do you say? It should come as no surprise that Andrew Mason, Groupon's CEO was given his walking papers. What is...
by Jim Cusson | Mar 1, 2013 | Uncategorized
Despite February being the shortest month of the year, it has proven to be a challengingly productive one here at Theory House. It's times like these, I get swallowed by my to-do list and wonder why it continues to grow despite multi-tasking all day. I am a...
