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REIMAGINING RETAIL BRANDS

Theory House is a retail marketing agency that combines our expertise in brand strategy, design and shopper marketing into a powerful, integrated offering we call Retail Brand Fuel.

In store design from Theory House for The Fresh Market

THE RETAIL LANDSCAPE IS UNDERGOING HISTORIC CHANGE

Slow moving brands are facing urgent challenges as new players use innovation to reinvent the shopping experience. Theory House is a visionary force for this new reality.
In store design from Theory House for The Fresh Market

FUELING THE WORLD’S LEADING RETAIL BRANDS

We work alongside noted retail marketers to disrupt the status quo and embrace endless possibilities.

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Wall Street Journal Quotes Theory House on Whole Foods

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Webinar: #trending – 5 Global Private Brand Trends Revealed

Join Christopher Durham, VP of Retail Brands and Jordan Stevens, Senior Brand Strategist for Theory House as we explore the most important trends revealed in the Fourth Annual Vertex Awards International Private Brand Design Competition. This FREE webinar will include...

Theory House Leaders Named to The Who’s Who in Shopper Marketing

This year three leaders at Theory House have once again been named to The Path to Purchase Institute's annual “Who’s Who in Shopper Marketing Agencies.” This sixth annual report recognizes 300 dedicated, passionate agency executives whose creative intelligent work is...

Pepsi Launches Limited Edition Commemorative Super Bowl LI Can

Thank you to Andrew Gibbes and The Dieline for featuring our exciting Pepsi project.The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform...

Webinar Replay: Invasion Amazon

The video above is a replay of a webinar presented by Theory House VP of Retail Brands, Christopher Durham, highlighting the impressive growth of the Amazon Private Brand...

Why Do Digital Players Beat Brick-and-Mortar

The following is reposted from eMarketer Retail Why Do Digital Players Beat Brick-and-Mortar Retailers at Their Own Game? Many of the biggest disruptors in brick-and-mortar retail are e-commerce brands that are opening physical stores—not the legacy retailers that...

Theory House adds style to Android Wear

The video above is quick recap of the work Theory House produced for Google's Android Wear display at Best Buy. Our brief was to be disruptive and to weave personal style into the visuals. The results are this traffic-stopping display at Best Buy nationally....

A Fresh Experience at The Fresh Market

A peek inside of our latest work for Greensboro-based premium grocer The Fresh Market. We were tasked with increasing the shoppability of the departments....

Theory House brings the Food Lion experience to the DC

For the second year in a row, Food Lion was the “Exclusive Grocery Store” of the DC Metropolitan Cooking & Entertaining Show as well as the “Proud Ingredient Sponsor” of the Food Lion Cooking Stage at the event. The Metro Cooking & Entertaining Show is a...

Jim Cusson Promotes Fierce Competition

Nothing works quite as well as trial to convert a skeptical shopper. Theory House coordinates cooking competition events all over the East Coast called Frugal Cook-Offs, introducing local bloggers to Food Lion’s economical private brand. From Charleston to Baltimore,...