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IMAGINING WHAT’S NEXT AT RETAIL

STRATEGY. DESIGN. EXECUTION.

Theory House is a retail marketing agency founded in the age of retail disruption. We combine our expertise in brand strategy, design and retail marketing into a powerful offering we call Retail Brand Fuel.

In store design from Theory House for The Fresh Market

The retail landscape is undergoing historic change. Slow moving brands and retailers are facing urgent challenges as new players use innovation to reinvent the shopping experience. Theory House is a visionary force for this new retail reality.

In store design from Theory House for The Fresh Market

We help fuel the world’s leading brand and retailers. Working alongside these noted retail marketers, we disrupt the status quo and embrace endless possibilities.

RECENT POSTS FROM INSIDE THE HOUSE

Amazon Unveils Prime Wardrobe

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Lidl Expansion to US Gains Momentum

The European grocer Lidl is moving closer to opening its first US-based stores. Lidl has been a growing presence in the European grocery marketplace, operating 10,000 stores in 27 countries. This image above show the state of one of the grocers first US outposts just...

Molly Kraus Promoted to Vice President

Theory House is pleased to announce the promotion of Molly Kraus to Vice President of Account Services. Molly has contributed her many talents in retail marketing, package design and shopper marketing to the organization and is certainly deserving of this recognition....

Packaging Work Wins International Design Awards

Theory House and Taiwan's largest home décor retailer, HOLA, were awarded a Silver Vertex for our branding and packaging design on their private brand. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design....

Theory House Designs for Taiwanese Retailer TLW Win Vertex Awards

Theory House’s packaging designs for 特力屋 (English phonetic translation: TLW) – the largest home improvement retailer in Taiwan – earned our agency Gold and Bronze Awards from this year’s Vertex Awards International Retail Brand Design Competition. Theory House was...

Wall Street Journal Quotes Theory House on Whole Foods

Our president Jim Cusson quoted in the Wall Street Journal. Whole Foods Aims to Cut Prices but Keep Its Cachet Investors are pushing the organic food pioneer to boost profit by operating more like a big-box grocer By Annie Gasparro and Heather Haddon Whole Foods...

Webinar: #trending – 5 Global Private Brand Trends Revealed

Join Christopher Durham, VP of Retail Brands and Jordan Stevens, Senior Brand Strategist for Theory House as we explore the most important trends revealed in the Fourth Annual Vertex Awards International Private Brand Design Competition. This FREE webinar will include...

Theory House Leaders Named to The Who’s Who in Shopper Marketing

This year three leaders at Theory House have once again been named to The Path to Purchase Institute's annual “Who’s Who in Shopper Marketing Agencies.” This sixth annual report recognizes 300 dedicated, passionate agency executives whose creative intelligent work is...

Pepsi Launches Limited Edition Commemorative Super Bowl LI Can

Thank you to Andrew Gibbes and The Dieline for featuring our exciting Pepsi project.The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform...

Webinar Replay: Invasion Amazon

The video above is a replay of a webinar presented by Theory House VP of Retail Brands, Christopher Durham, highlighting the impressive growth of the Amazon Private Brand...

Why Do Digital Players Beat Brick-and-Mortar

The following is reposted from eMarketer Retail Why Do Digital Players Beat Brick-and-Mortar Retailers at Their Own Game? Many of the biggest disruptors in brick-and-mortar retail are e-commerce brands that are opening physical stores—not the legacy retailers that...

Theory House adds style to Android Wear

The video above is quick recap of the work Theory House produced for Google's Android Wear display at Best Buy. Our brief was to be disruptive and to weave personal style into the visuals. The results are this traffic-stopping display at Best Buy nationally....

A Fresh Experience at The Fresh Market

A peek inside of our latest work for Greensboro-based premium grocer The Fresh Market. We were tasked with increasing the shoppability of the departments....