by Theory House | Jul 8, 2026 | Blog
The most important number in spirits right now isn’t just the category’s size. It’s the gap between headline growth and where that growth is occurring. A market can expand and still become harder to win. That’s the core reality behind...
by Theory House | Jul 8, 2026 | Blog
The global AI product photography market is projected to reach USD 8.9 billion by 2034 at a 15.7% CAGR, according to Photoroom’s AI image statistics roundup. For CPG and retail brands, that number matters less as a tech headline and more as a signal: product...
by Theory House | Jun 8, 2026 | Blog
Shoppers already expect packaging to do more than sit on shelf. In beverage, that matters because the package is often the last brand touchpoint before purchase and the first touchpoint after it lands in the cart. Augmented reality drinks deserve attention for a...
by Theory House | Apr 23, 2026 | Blog
In the crowded retail, CPG, and food & beverage landscape, the right creative partner is not just a vendor; they are a growth engine. Choosing from the best creative agencies can feel overwhelming, with hundreds of options ranging from global networks to...
by Theory House | Apr 15, 2026 | Blog
Shelf Impact Sprint: Accelerate In-Store Conversion You’ve done the hard part – secured placement, won the reset, earned your space. But the real question is: Are shoppers actually choosing you once you’re there? Because every day, in every aisle, shoppers are...
by Theory House | Apr 15, 2026 | Blog
Energy drink advertising isn’t just about marketing; it’s a high-octane battle for cultural ownership. It’s the strategic practice of embedding a brand into the lives of specific consumer groups through sponsorships, retail activations, and media campaigns...
