Pepsi Launches Limited Edition Commemorative Super Bowl LI Can

Thank you to Andrew Gibbes and The Dieline for featuring our exciting Pepsi project.The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform where the community can examine projects, learn more about the design process, and stay informed of trends, it encourages designers and brands alike to question their own work and hold themselves to the highest standards possible.

Pepsi Launches Limited Edition Commemorative Super Bowl LI Can

This year the Pepsico Design & Innovation Center launched a limited-edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can. The can was distributed at a variety of events at this year’s Super Bowl in Houston, TX.

According to Mauro Porcini, SVP & Chief Design Officer at PepsiCo, “The design features aspects of Texas culture, music and football, that commemorate the Pepsi 0 Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.”

The Pepsico Design & Innovation Center partnered with retail agency Theory House and illustrator Matt Stevens to bring the concept to life. What started as a single commemorative can grew into a Houston-wide activation, with designs on billboards, tour buses and recycling bins.

The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering.

Pepsico Design & Innovation Center
Theory House
Illustrations: Matt Stevens


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