by Theory House | Nov 26, 2013 | Blog
During a week where we are all inspired to focus on the things we're thankful for, I am reminded of the great event Theory House hosted in Roanoke, VA earlier this month for our client, Food Lion. Titled, the Frugal Cook-Off, the event challenges local bloggers to...
by Theory House | Nov 20, 2013 | Blog
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on to buy...
by Theory House | Nov 19, 2013 | Blog
Store brands have exceeded $110 billion in sales and are climbing at a rate that is two to three times the growth rate of national brands. So it is no wonder that this year's PLMA Show in Chicago is experiencing record crowds. The Theory House team visited the...
by Theory House | Nov 7, 2013 | Blog
This past weekend (November 2nd to be exact), my wife and I made a trip to SouthPark Mall here in Charlotte. Maybe it’s because I spent most of my life an hour’s drive from the nearest mall, but it threw me to hear Christmas carols playing throughout the...
by Theory House | Nov 4, 2013 | Blog
As social networks try to monetize their traffic, most are looking for ways to play an influential role in a purchase. In the last couple years new purchase platforms have emerged. Facebook created the ability to purchase from brand pages (affectionately called...
by Theory House | Oct 25, 2013 | Blog
The encouraging (yet sometimes overwhelming) results of searching “shopper marketing” in Google news is that most articles speak to the exciting future of at shelf, in-store marketing efforts. Through an October 17th PRNewswire story, I was introduced to...
