Private Label: Stars of the Grocery Shelf

Private Label: Stars of the Grocery Shelf

Private brands take center stage on the front page of the Business section in today's New York Times. The article from reporter Stephanie Strom highlights the continued traction of store-owned brands with consumers. Sales of these products took off in the...
Where’s My Flavor? A Greek Yogurt Backlash.

Where’s My Flavor? A Greek Yogurt Backlash.

When Chobani made its debut in 2007, Greek yogurt accounted for 1% of the total yogurt selection on shelves. Fast forward to today, and more than one third of yogurts on shelf is Greek – with Chobani capturing almost 35% of all yogurt sales. Even our Theory...
Make a Note to Head Home Stress Free

Make a Note to Head Home Stress Free

As Labor Day passes and the summer vacation season fades, the office life here at Theory House tends to reactivate and stress can follow shortly behind. But new research reported in today's Wall Street Journal uncovers a few remedies to let you head home feeling...