Exciting news from Theory House! 🍻 Formation Brewing, the latest venture by Denver Beer Company, is set to open its doors in Phoenix this month. Our skilled team at Theory House has developed all the beverage branding including naming, identity, and packaging for this fresh brand, now finding its place in the vibrant Phoenix Roosevelt Row neighborhood.
We also developed the brand narrative:
“At Formation Brewing, unity is our cornerstone. Inspired by nature – from the stones that shape grand arches to birds soaring in unison, we join individual ingredients to form the perfect pint. We believe that as a community, we create something greater than the sum of our parts. Together, we brew not just great beer, but a shared experience that unites us all. Join us, and Find Your Formation.”
