Retail Marketing News

Enjoy the latest retail marketing news from Theory House, our latest retail insights and hands-on reports from our retail safaris. If it’s happening in retail you’ll find it here or on our social channels.

52: A Year of Retail Disruption

At Theory House, we love retail. (Have we mentioned that before?) We approach every day with one question: "how might we push retail forward today?" Not just to solve for the immediate challenge, but also build for the future in our solutions. As we thought about our...

Hollywood Meets Retail

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer's HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional stores...

Lucky’s Market Succeeds with Retail as Experience

Charlotte may be one of the most competitive grocery markets in the country. Within just a few miles of our HQ, we can shop at Harris Teeter, Publix, Aldi, Lidl, Walmart, BI-LO, The Fresh Market, Food Lion or Whole Foods. And in a month or so, Sprouts will...

Theory House Visits Austin TreeHouse and YETI Stores

Recently, some of the team at Theory House had the opportunity to visit two uniquely differentiated retail experiences in Austin, Texas. It was inspiring to see two truly original brands offer customers exciting products in environments that not only drive purchase...

New Google Android Wear Display from Theory House

Just in time for the holiday shopping season, a new Android Wear display designed by Theory House has hit Best Buy. We've been supporting Google's smart watch platform at retail for more than a year and this new display does a great job of showcasing the suite of...

WSJ Quotes Theory House on Changes at Whole Foods

Amazon Puts Whole Foods on Fast Track to Conventional Supermarket Specialty grocer will no longer allow ‘brand advocates’ in stores, a potential blow to local sellers By Heather Haddon and Annie Gasparro Sept. 21, 2017 5:33 a.m. ET Whole Foods will change the way...

Account Executive added to the Theory House agency team

Originally from Ohio, Morgan Paterwich joins the Theory House team after making a spontaneous move to Charlotte after college. She transitioned from intern to Account Executive at BURKE, working on an array of clients including Anthony and Sylvan Pools and the...

Theory House adds Production Manager to agency creative team

Theory House welcomes Robert Smith as Production Manager on the creative team. Smith joins Theory House with more than 30 years of experience in design and production. Having worked in New York City and Charlotte as an art director, studio manager and production...

Bojangles’ Introduces New Retail Branding for Coffee

As Bojangles’, the home of “famous chicken ‘n’ biscuits,” rolls out updated retail branding – from their website to a new restaurant design – they identified their coffee offering as another unique opportunity to elevate the brand’s perception. After establishing a...

Amazon Unveils Prime Wardrobe

      Amazon just announced their buying of Whole Foods, but it doesn't stop there. The retail and tech giant has now released their latest prime platform called Amazon Prime Wardrobe. Amazon was already primed (no pun intended) to challenge the nation's largest...

Theory House Names Retail Innovation Expert as Creative Director

Theory House, a leading retail marketing agency, announces the appointment of Tim Bogert as Creative Director. Bogert brings a wealth of retail brand expertise to the agency, including serving as Director of Innovation at Belk Inc., one of the nation’s largest...

Lidl Expansion to US Gains Momentum

The European grocer Lidl is moving closer to opening its first US-based stores. Lidl has been a growing presence in the European grocery marketplace, operating 10,000 stores in 27 countries. This image above show the state of one of the grocers first US outposts just...

Molly Kraus Promoted to Vice President

Theory House is pleased to announce the promotion of Molly Kraus to Vice President of Account Services. Molly has contributed her many talents in retail marketing, package design and shopper marketing to the organization and is certainly deserving of this recognition....

Packaging Work Wins International Design Awards

Theory House and Taiwan's largest home décor retailer, HOLA, were awarded a Silver Vertex for our branding and packaging design on their private brand. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design....