Retail Marketing News

Enjoy the latest retail marketing news from Theory House, our latest retail insights and hands-on reports from our retail safaris. If it’s happening in retail you’ll find it here or on our social channels.

Putting the ‘Warehouse’ Back in DSW

At Theory House, we’re always leaving our backyard and traveling to explore other markets on the hunt for the newest retail concepts. Our latest adventure took us to Columbus, OH which has plenty to offer retail enthusiasts like ourselves. As Columbus has long been...

Nike Integrates Brand and Social Awareness

This is the final post in a series highlighting some favorite retailers Theory House visited recently in New York City. While not necessarily unique to New York, this particular retail experience was one to remember. Nike Soho was one of the most immersive and...

Walk In The Clouds and Walk Into Allbirds

This is the second in a series of posts highlighting some favorite retailers Theory House visited recently in New York City. The next time you’re in NYC, you have to visit digital disrupter, Allbirds, at one of its two brick-and-mortar locations. Since officially...

A Retail STORY Worth Sharing

Theory House was recently in the Big Apple and as always, we had to check out what’s happening at retail. Clearly, there are too many retailers and innovations to cover them all but over the next few days we’ll be highlighting some of our favorites, starting with:...

52: A Year of Retail Disruption

At Theory House, we love retail. (Have we mentioned that before?) We approach every day with one question: "how might we push retail forward today?" Not just to solve for the immediate challenge, but also build for the future in our solutions. As we thought about our...

Hollywood Meets Retail

This blog post is unlikely to help you tackle your next retail challenge, but it may inspire a healthy debate around the office. We surveyed the Housemates here at Theory House to develop a list of our favorite movies featuring retail. From Steve Martin, below in...

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer's HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional stores...

Lucky’s Market Succeeds with Retail as Experience

Charlotte may be one of the most competitive grocery markets in the country. Within just a few miles of our HQ, we can shop at Harris Teeter, Publix, Aldi, Lidl, Walmart, BI-LO, The Fresh Market, Food Lion or Whole Foods. And in a month or so, Sprouts will...

Theory House Visits Austin TreeHouse and YETI Stores

Recently, some of the team at Theory House had the opportunity to visit two uniquely differentiated retail experiences in Austin, Texas. It was inspiring to see two truly original brands offer customers exciting products in environments that not only drive purchase...

New Google Android Wear Display from Theory House

Just in time for the holiday shopping season, a new Android Wear display designed by Theory House has hit Best Buy. We've been supporting Google's smart watch platform at retail for more than a year and this new display does a great job of showcasing the suite of...

WSJ Quotes Theory House on Changes at Whole Foods

Amazon Puts Whole Foods on Fast Track to Conventional Supermarket Specialty grocer will no longer allow ‘brand advocates’ in stores, a potential blow to local sellers By Heather Haddon and Annie Gasparro Sept. 21, 2017 5:33 a.m. ET Whole Foods will change the way...

Account Executive added to the Theory House agency team

Originally from Ohio, Morgan Paterwich joins the Theory House team after making a spontaneous move to Charlotte after college. She transitioned from intern to Account Executive at BURKE, working on an array of clients including Anthony and Sylvan Pools and the...

Theory House adds Production Manager to agency creative team

Theory House welcomes Robert Smith as Production Manager on the creative team. Smith joins Theory House with more than 30 years of experience in design and production. Having worked in New York City and Charlotte as an art director, studio manager and production...

Bojangles’ Introduces New Retail Branding for Coffee

As Bojangles’, the home of “famous chicken ‘n’ biscuits,” rolls out updated retail branding – from their website to a new restaurant design – they identified their coffee offering as another unique opportunity to elevate the brand’s perception. After establishing a...

Amazon Unveils Prime Wardrobe

      Amazon just announced their buying of Whole Foods, but it doesn't stop there. The retail and tech giant has now released their latest prime platform called Amazon Prime Wardrobe. Amazon was already primed (no pun intended) to challenge the...