We are pleased to welcome David Parsons to Theory House as Vice President, Design. David arrives from PepsiCo, where he was the Design Director, Global Foods Group at PepsiCo’s Design and Innovation Center. In this role he led brand development and market activations across PepsiCo’s global snacks and beverage brands. David will be based out of NYC and establish a second location for our Charlotte-based agency. Read the full press release here.
Prior to PepsiCo, David spent eight years at Landor Associates in New York and Cincinnati where his responsibilities included brand development and packaging for clients Diageo, Kraft and P&G. He began his career at Fossil as a brand designer for its award winning in-house art department.
He has contributed to the success of a some of the world’s most iconic brands, and his knowledge of brand, packaging and experiential marketing will strengthen our agency’s capabilities as we continue to imagine what’s next at retail.