Theory House Builds House of Spirits for Diageo Shopper Marketing

Diageo shopper marketing

Halloween is all about having a spooky and spirited good time, and this year we reimagined the iconic haunted house as a way to bring Diageo’s portfolio of spirits to life. The campaign invites consumers to discover chilling new recipes in our “House of Spirits.” Included in the campaign was the design of the overall key visual and development of 11 different room designs with custom cocktails, unique settings, and original photography. From Don Julio’s Spirit Bound in the Library, to Kettle One Botanical’s Midnight Flower in the Conservatory and Crown Royal’s Royal Oath in the Parlor, each room celebrates a Diageo spirit and cocktail in an engaging way.

The campaign, in stores now, will also come to life across digital and social to amplify the Diageo portfolio of brands during this important selling season. Be sure to explore #OurHouseOfSpirits for yourself!

Diageo shopper marketing

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