As retailers seek new ways to drive store traffic, they may want to follow Kohl’s Department Stores’ retail marketing lead. The banner announced it will be the exclusive department store retail partner for The Color Run™. The move is part of the company’s new strategic initiative to be the active and wellness destination for families. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county, providing a one-stop shop for families gearing up for race day with must-have active brands including Nike, Fitbit®, adidas®, Gaiam®, FILA SPORT®, ASICS® and more, according to a company press release.
The Color Run, also known as “the Happiest 5k on the Planet,” will debut their 2015 Shine Tour™, bringing a fresh spin and unique experience with an all-new Sparkle Zone™ on course. Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.
“Kohl’s is teaming with The Color Run to invite America’s families to get active at one of the most engaging, socially-sharable and accessible fitness events in the country,” said Michelle Gass, Kohl’s chief customer officer. “We are continually connected with Kohl’s strong social followers and will encourage those participating in the event, or those cheering on their friends and family, to share their stories with our social community, https://clubgreenwood.com/CGstore/soma-carisoprodol/. We know jumping into the active lifestyle is a different experience for everyone and The Color Run is the perfect event for families to have fun with fitness.”
At Theory House, the agency built for retail, we applaud Kohl’s innovative activation partnership and imagine we’ll continue to see retailers seeking out opportunities to attach their brands to relevant, ready-made audiences like this.