Reflecting the evolving needs of today’s consumer and the increased desire for better-for-you choices on-the-go, PepsiCo launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Theory House helped develop the brand and supported the retail launch.
6in’26 Beverage Trends Report
From the influence of GLP-1, to the rise of Agave and the fall of Wine, this year’s report highlights the growing trends impacting the future of beverages.
