The video above is quick recap of the work Theory House produced for Google’s Android Wear display at Best Buy. Our brief was to be disruptive and to weave personal style into the visuals. The results are this traffic-stopping display at Best Buy nationally.
The Retail Boomerang: When Digital Sends Us Back to IRL
Retail Boomerang is a powerful reversal where social media, and digital engagement don’t replace brick-and-mortar retail… they boomerang shoppers right back into it.
